Christian Living Communities had a transformative year in 2023, achieving significant progress in various areas such as surpassing pre-pandemic occupancy and financial levels. To further enhance their initiatives, the Denver-based senior living organization launched Cappella Digital Marketing Solutions, an in-house digital marketing agency. This move resulted in improved lead generation at a lower cost, prompting the organization to consider offering these services to other non-profit operators. Additionally, CLC initiated a strategic review process in collaboration with senior living consultancy Nexus Insights, focusing on redefining their organizational goals and growth strategies.
With a renewed focus on their local market footprint in Colorado, Christian Living Communities has seen a surge in occupancy rates and achieved decreased turnover, showcasing a strong commitment to financial stewardship and enhanced resident and employee satisfaction. This progress has ignited a new sense of optimism and dedication within the organization, positioning them in a stable and promising place for the future.
The strategic review process continues to drive CLC’s evolution, with the organization seeking opportunities for growth and expansion through acquisitions and mergers. As they enter into 2024, Christian Living Communities remains dedicated to refining their service offerings and furthering their commitment to their unique citizenship model, which celebrates the individual talents and experiences of their community members.
