Brio Living Pivots to Independent Living With Community Expansions, New Lifestyle Brand 

Brio Living Services is undergoing a strategic shift towards independent living, with plans to expand its community offerings and introduce a new lifestyle brand. The senior living provider, based in Grand Rapids, Michigan, operates a variety of properties including continuing care retirement communities, senior living communities, and affordable senior housing. With a focus on proactive growth, Brio Living Services is set to launch new initiatives such as a community paramedic program, a wellness brand called Balanced Living, and the expansion of its PACE properties. The company’s move towards independent living is driven by a growing demand for a more flexible living model that maintains a sense of community while minimizing operating costs. With a strong emphasis on staff retention and recruitment, Brio Living Services aims to create stability and prepare for future opportunities. By embracing innovation and adapting to evolving market trends, the organization is well-positioned for success in the senior living industry.