Anthem Memory Care’s CEO Isaac Scott announced that the company is now in a position to “go on the offensive” after experiencing stronger sales and occupancy growth for the past two years. This means investing in technology, training, and resources to maintain and improve the quality of services and focusing on owned community portfolio growth.
Scott also mentioned plans to continue expanding Anthem’s footprint in regions where they have established a strong presence, such as the Southeast, Tennessee, and Arkansas. The company anticipates further growth throughout 2024 as their occupancy continues to increase.
Furthermore, Scott emphasized the importance of adapting to challenges and handling them better in the coming years. This optimistic approach aligns with the company’s strategy of continued growth and improvement.
‘Sales engine’ making a difference
Anthem’s “sales engine” has significantly contributed to the company’s growth, with an improved occupancy rate and an increase in lead volume, making them one of the leaders in the memory care space in a fragmented market.
Scott expressed confidence in Anthem’s position, with the shrinking universe of standalone memory care operators providing an advantage, especially as the demand for memory care services rises with the baby boomer generation.
Additionally, Anthem’s plans for continued growth include focusing on technology, improving staff engagement, satisfaction scores, and clinical practices, while also exploring new investment opportunities.
New opportunities for investment, growth
Continuing from their progress in 2022 and 2023, Anthem is now focusing on technology enhancements and integration, with plans to implement a business intelligence dashboard that will provide real-time feedback to improve operational performance.
Moreover, the company has made investments in providing caregivers with work iPhones and adding fall-detection technology to its portfolio. Looking ahead, Anthem anticipates growth opportunities in communities or portfolios that may be underperforming or facing financial difficulties due to debt service issues.
With an initial goal of hitting 25 communities by 2025, Anthem is now poised to surpass that number sooner, thanks to the new growth opportunities on the horizon.
