‘Solid Momentum’: Watermark, Heritage, Treplus Hone Sales Strategies for 2024

Improvements and wins in sales and marketing were seen in 2023 for senior living operators. This momentum is being carried forward by sales leaders with companies such as Heritage Senior Living, Watermark Retirement, and Treplus Communities. These operators are considering factors such as transparency of resident rates, integration of AI into marketing, and reduction of third-party aggregators. With a strong start to the year, there is no resting on their laurels as the baby boomer generation brings new demands into the senior living sales process. “Solid momentum” is being felt with increased inquiries and higher lead to move-in conversion. There is also a focus on digital leads, with an emphasis on getting more community reviews. Additionally, AI is being utilized to manage pricing and marketing strategies. These efforts are indicative of senior living operators building on a strong foundation in their sales strategies for 2024.