Retirement Unlimited, Inc. (RUI) has expanded its portfolio to 59 communities by acquiring Brandywine Living, deepening its presence in the Northeast and Mid-Atlantic regions with new communities in New Jersey, Connecticut, Delaware, Maryland, New York, and Pennsylvania.
William Fralin and Doris-Ellie Sullivan will retain their titles as CEO and President, respectively, within the new company. The terms of the transaction were not disclosed at the time of the announcement.
Brandywine’s communities will continue to operate under its existing brand to ensure continuity for residents and staff. The alignment of cultures and missions between the two companies, along with their shared partnership with Welltower, is expected to aid in the integration of the new communities into the RUI family, according to Sullivan.
Fralin described the deal as a unique opportunity to merge two operations with shared values and tremendous talent.
Brenda Bacon, CEO of Brandywine, will temporarily remain as the licensed operator of Brandywine’s two largest communities in New York. She will also continue her work with various organizations, including FTI Consulting, Hilton Grand Vacations, Rowan University, and the senior living industry association Argentum.
RUI has also made various other moves throughout 2023, including promotions and the hiring of a former Atria vice president for memory care programming. The company has been solidifying its partnership with Welltower, with a “significant expansion” in the relationship hinted at by Welltower management earlier this year.
Overall, RUI has “continued to strategically scale” through acquisitions and transitions throughout 2023, with rapid growth and the addition of new communities.
