TV antennas evoke nostalgic memories of a bygone era, but surprisingly, they are making a comeback in today’s world dominated by satellite TV and streaming services. According to the Consumer Technology Association, there has been a steady increase in the sales of TV antennas in recent years, as more people opt to cut the cord and rely on broadcast channels for their entertainment needs.
Greg Sarantos, the owner of Mr. Antenna in Seattle, notes that the demand for TV antennas has significantly increased, with more people realizing the benefits of free, high-definition broadcast channels over costly cable subscriptions. This shift in consumer behavior has been fueled by the high cost of pay-TV bundles and the convenience of internet streaming services like Netflix and Hulu.
Despite the resurgence of TV antennas, there are still limitations to consider. While antennas offer free access to local channels, they may not provide live streaming of major sports events and news channels that are exclusive to cable subscriptions. Channels like Channel Master are adapting to this new trend by offering Digital Video Recorders (DVRs) for viewers to watch their favorite shows on their own schedule.
TV antennas still have their limitations
While TV antennas have made a strong comeback, they still have their limitations. The digital transmission policy has improved picture quality, but interference and signal attenuation can still be issues in certain areas. Channel Master has introduced DVR gadgets to address some of these limitations, but live streaming of sports and news channels may still require a cable subscription.
As more consumers choose to cut the cord and embrace TV antennas, the industry is experiencing a revival. Companies like Channel Master, which faced bankruptcy in the past, are now seeing a resurgence in their customer base. Despite their limitations, TV antennas offer a cost-effective and reliable alternative to traditional cable and satellite TV services.
Sources
- Rabbit Ears No More. TV Technology.
- TV antennas are making a comeback as more people ‘cut the cord’. Khou.
- TV antennas are making a comeback in the age of digital streaming. LA Times.
- Why Consumers Continue to Shift Away from Pay TV. eMarketer.
- About Us. Channel Master.
