By KIM BELLARD
Healthcare companies need to rethink their brand and content strategies in a world increasingly focused on short-form video content. The rise of video-first platforms, particularly short-form video apps like TikTok and Instagram, is changing consumer preferences. With users spending more time watching short videos and less on text-based social networking, companies must pay attention to this trend. Brands must adapt their marketing strategies to include more short-form video content to appeal to consumers. Short-form videos are here to stay, and businesses need to prioritize creating engaging native video content for a variety of platforms.
Kim is a former emarketing exec at a major Blues plan, editor of the late & lamented Tincture.io, and now regular THCB contributor
