By KIM BELLARD
Last week, the FTC introduced a new rule to simplify the cancellation process for subscriptions, aiming to save consumers time and money. In the realm of healthcare, the complexities and frustrations are similarly profound.
While the FTC’s efforts are commendable, the healthcare system remains riddled with inefficiencies that burden patients. From interoperability issues to claim denials and pre-authorizations, there is much work to be done to streamline the patient experience.
For healthcare organizations, it should be more challenging to send patients to collections than to negotiate settlements in person. Claim denials, pre-authorizations, and disenrollments should all be subject to similar ease of resolution.
Patients should have access to information on providers’ expertise as readily as they encounter marketing materials. Appointments should start on time, and patients should be compensated for any delays or cancellations.
As we navigate the complexities of the healthcare system, it is evident that time is indeed money, and any efforts to simplify processes and minimize endless loops are crucial for improving the patient experience.
Kim is a former emarketing exec at a major Blues plan, editor of the late & lamented Tincture.io, and now regular THCB contributor
