Broad City’s Ilana Glazer and Abbi Jacobson recently joined forces for a new Miralax campaign, breaking gender roles and fighting for more open conversations about physical health with humor and honesty.
The two comedians were initially approached by two women at Miralax, who believed that the duo would be the perfect fit for the campaign. With unapologetic humor and relatable content, Jacobson and Glazer dove into the project, highlighting constipation and the ‘Gut Gap’ – a connection between stress and digestive health that particularly affects women.
Their script for the Miralax spot emulates the fun, no-holds-barred comedy that Broad City was known for, depicting an honest conversation about constipation and how a sexist society can impact our mental and digestive health. Their natural ability to navigate awkward topics with ease and laughter was the perfect recipe for this campaign.
Glazer, especially, highlighted the importance of embracing and discussing our own physical health as a means of reuniting with ourselves – a stark contrast to the systematic separation we often experience. Meanwhile, Jacobson emphasized the informative and helpful nature of the campaign, hoping to destigmatize constipation, especially among women.
Miralax’s ‘Gut Gap’ data sheds light on the impact of stress and societal pressures on women’s physical and mental health. According to the survey, women are more susceptible to stress-induced constipation, influenced by both societal burdens and hormonal imbalances. In fact, women are twice as likely as men to experience constipation, leading to significant impacts on their health.
The survey also found that women are continually stressed, resilient yet unable to quickly recover from stress. As a result, they more frequently experience chronic stress and may struggle with hormonal imbalances, further affecting their overall well-being.
But it’s not all doom and gloom. The survey revealed that stress relief can come from simple activities like exercising, watching TV, talking to friends, and laughter. And for those who may need extra help with constipation, Miralax is readily available.
Ultimately, Glazer and Jacobson’s involvement in the Miralax campaign sparks hope for more open conversations about these issues, especially for women, allowing them to feel less isolated and more empowered in caring for their own health.
