How Senior Living Operators Are Shifting Digital Marketing Strategies for the Boomer Generation

Senior living operators are adapting their marketing strategies to cater to the preferences of the incoming baby boomers. With a focus on digital marketing, operators have seen a surge in inbound traffic and have had to adjust their sales practices accordingly. For example, Legend Senior Living experienced a 600% increase in phone calls to communities due to Google ads. This shift has also led to a merging of digital and traditional mediums, such as including QR codes in mailers and providing online resources for potential residents. Operators like Kendal Corp. and Presbyterian Senior Living have emphasized the importance of personalizing the sales journey for prospects, utilizing digital tools to enhance the overall experience. As technology continues to evolve, operators are exploring the use of artificial intelligence tools to streamline communication and improve the sales process. With an increasing emphasis on digital marketing, operators are urged to regularly update their websites to provide a seamless and engaging experience for both staff and prospects.