By: Sloane Airey
Memory care providers are adapting to new and traditional methods to market their services to potential residents in today’s digital age. With more people conducting online research, the challenge is greater than ever before.
Recent investigations by The Washington Post shed light on the issue of resident elopements, revealing that thousands of older adults have wandered away from senior living communities, resulting in tragic consequences. This has highlighted the complexities of memory care, especially in light of ongoing staffing shortages and has prompted a Senate review.
Experts in the field emphasize the importance of transparency with families when discussing elopements and dementia. Understanding the reasons behind wandering is crucial in providing proper care, whether at home or in a care facility.
‘Communities need to be transparent with families’
It is essential for memory care communities to educate families on the safety measures in place, while also acknowledging the unpredictability of elopements. This decision-making process can be challenging, but seeking assistance is encouraged to ensure the well-being and happiness of loved ones.
‘Consumers are not always able to get accurate information’
In the digital age, it is increasingly difficult for consumers to find reliable information about memory care facilities. Marketing efforts must evolve to stand out and educate prospects effectively. Word of mouth recommendations and creative digital strategies are becoming key in reaching families and providing valuable insights.
Investing in digital marketing tools, such as paid searches and social media videos, can help memory care providers connect with families and share important information about dementia care. Collaborations with local authorities, such as specialized police units, can also enhance awareness and outreach efforts.
Ultimately, serving as a resource to the community and providing education on dementia care are crucial aspects of marketing memory care services in today’s digital landscape. Finding innovative ways to convey this message is key to success in reaching and supporting families.
