A solar PV plant in California
In the pursuit of a sustainable future, many are turning to join or create companies in the space of impact, renewable energy, or social enterprises. Financial backing and exposure are crucial for the success of these endeavors, especially for tech companies with tangible products. Strategic funding, grants, and online promotion, such as SEO, play a vital role in turning good ideas into reality.
This short guide will help give you some ideas and ways to secure funding, even for initial pilot ideas or proof of concept. Establishing your digital presence is key, so think first about what assets you will need and what sort of digital marketing grant may be available to help you start.
Governments worldwide, as well as local entities in Canada or the UK, offer grants and incentives to drive the growth of renewable energy projects and community involvement in energy and water conservation. It takes effort to scout government programs at the local, regional, and national levels, but the rewards in accessing new grants are worth the legwork.
Platforms like Grants.gov (in the US) or similar resources in other regions serve as valuable starting points.
Many non-profit organizations are committed to advancing renewable energy adoption. Look to local foundations, NGOs, and environmental groups that may be extending grants or financial support for your impact idea. Tailor proposals to match each organization’s specific criteria and application processes.
Some corporations prioritize corporate social responsibility (CSR) initiatives, particularly those centered around sustainability and clean energy. Seek out companies that share similar values to explore sponsorship or partnership opportunities.
Crowdfunding platforms like Kickstarter, Indiegogo, or GoFundMe are still relevant, not just for raising money, but also for early marketing efforts.
An Upway refurbished e-bike
Venture capital firms and impact investors are increasingly seeking novel solutions to invest in. Networking events, pitch competitions, and sustainable energy conferences can help connect with potential investors.
In the UK, several resources are available at the government level to support renewable energy:
Feed-in Tariff (FIT) Scheme: The UK government offers the FIT scheme, which provides financial incentives to homeowners, businesses, and communities generating renewable electricity, including solar power.
Renewable Heat Incentive (RHI): The RHI scheme encourages citizens to start using renewable heating technologies, including solar thermal systems.
Green Homes Grant: This scheme provides funding for homeowners to improve the energy efficiency of their properties, including solar panels.
