By 2024, the senior living industry is poised to recover pre-pandemic occupancy levels, but operators must focus on lease-up strategies to get there. Companies like Belmont Village, Sodalis Senior Living, and Trustwell Living are revamping their sales and marketing tactics, utilizing virtual tours and webinars to attract residents. These efforts are leading to impressive lease-up results, with a renewed emphasis on digital marketing and branding. Trustwell Living, in particular, is seeing success in turning around struggling properties and reaching higher occupancy rates. The key is going back to basics and prioritizing relationships in a technology-driven industry.
‘Back to basics’
Trustwell Living, Sodalis Senior Living, and Belmont Village are all focusing on rebuilding credibility and establishing strong relationships with local partners. Creating a digital presence and embracing rebranding efforts are crucial steps in attracting new residents. These operators are recognizing the importance of maintaining marketing budgets and using data analysis to drive effective strategies for successful lease-up. With a combination of creative marketing, real-time data, and strategic planning, these companies are working towards achieving stabilized occupancy levels and setting new standards in the senior living industry.
Building – and rebuilding – credibility
Belmont Village, Sodalis, and Trustwell Living are evolving their sales tactics to improve lease-up in 2024. By prioritizing relationships, embracing digital marketing, and utilizing data analysis, these operators are forging a path towards higher occupancy rates and setting new industry standards.
