Veterinarians are issuing a stark warning about certain breeds of dogs, such as pugs and French bulldogs, that suffer from serious breathing and health problems. These brachycephalic breeds are popular due to their looks and celebrity influence, but many owners are unaware of the health issues they face. The British Veterinary Association has launched a #breedtobreathe campaign to raise awareness about the risks and costs associated with these breeds. Vets are seeing an increase in the number of these dogs needing invasive surgery to correct breathing problems, and they attribute this trend to social media and celebrity endorsements. It is crucial for potential dog owners to understand the impact on the animal’s welfare before choosing to bring home a brachycephalic breed.