The New 72-Hour Water-Cream That Hydrates Any Skin Type
Written by: Jean Godfrey-June
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Published on: March 31, 2024
Discover the latest innovation in skin hydration: a revolutionary water-cream suitable for all skin types, including oily, combination, sensitive, and dry. With a 97% satisfaction rate in a trial, users reported visibly improved hydration, brightness, and reduced oiliness.** Clinically proven, 100% experienced instant hydration lasting up to 72 hours.*
Gwyneth Paltrow raves, “I love the long-lasting hydration this cream provides. It’s a must-have for minimalists like me, and it feels amazing on my skin.”
This breakthrough cream contains natural moisturizing factors, antioxidants, and a special ferment to deliver lasting hydration, support the skin’s microbiome, strengthen the skin barrier, and protect against free radicals. It also helps to plump, brighten, and reduce the appearance of pores.
Lightweight and non-greasy, this cream layers effortlessly under makeup, sunscreen, and other skincare products, leaving a fresh, satin-matte finish.
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goop Beauty
72-Hour Supercharged Hydrating Water-Cream
goop, $68/$61 with subscriptionSHOP NOW
Delivers Long-Lasting Hydration and More
clinically proven
100% showed increased hydration for up to 72 hours after just one application.*
what you’ll see
More balanced skin, with less visible pores, in just one week.**
Softer skin, plumped with moisture, in just one week.**
Brighter, healthier-looking skin in just one week.**
*Clinical measurements taken after a single application on 35 subjects ages 18 to 58.
**Consumer-perception study taken after one week of twice-daily application on 32 subjects ages 30 to 75.
Beautifully Multipurpose
Delivers immediate and long-lasting hydration.
Adapts to your skin’s needs throughout the day to balance out excess oil.
The satin-matte finish is brilliant as a primer under makeup and under sunscreen.
sugar beets and Adzuki bean sprouts
Deliver immediate and long-lasting hydration.
FERMENTED astragalus root
Moisturizes and revitalizes for healthy-looking skin.
Niacinamide
Restores skin’s barrier by locking in moisture.
Noni Fruit Extract
Balances skin and refines the look of pores.
Kale Sprouts and Upcycled Olives
Help boost skin’s radiance.
Fits into Any Routine
cleanse and treat before
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goop beauty
Luminous
Cleansing Balm$68/$61 with subscription
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goop beauty
Youth-Boost
Peptide Serum$150/$135 with subscription
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LAYER OVER water-cream
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goop beauty
All-in-One Super Nutrient Face Oil
$98/$89 with subscription
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URSA MAJOR
Force Field SPF 30
$58
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“It feels fantastic on my skin.”
Related Reading
Gwyneth’s Dry-Skin Routine
Face Oil First or Moisturizer? Top Dermatologists on How to Layer
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