Chocolate brown dress, ballet flats.

Are you noticing rich browns everywhere this season? I am absolutely loving this fall’s fashion trend and totally agree with creative director Ali LaBelle’s desire to dress like a “UPS driver.” Brown feels like a softer alternative to black. Check out some favorite pieces in partnership with Madewell…

What are your thoughts? Will you be incorporating browns into your wardrobe? And don’t miss this gorgeous splurge item.

P.S. Check out some funny dos and don’ts.

(This post is sponsored by Madewell, a brand we have adored and worn for many years. Thank you for supporting the brands that support Cup of Jo.)