Optimization has become a defining feature of modern healthcare.
We’re constantly striving to improve our systems and ourselves against a super-optimized standard. However, not all aspects of healthcare should be subject to intense scrutiny.
The opportunity for competitive advantage in healthcare may actually lie in the things that are scarce. Selective suboptimization, intentionally leaving certain elements unmeasured and unperfected, could be the key to setting a healthcare organization apart.
Real human engagement and the depth of connection between individuals are aspects that cannot be easily measured. These are the elements that may provide a competitive advantage in an industry focused on incremental improvement.
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