Senior Living SMART is thrilled to introduce their latest resource for senior living professionals, titled SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy. Authored by industry leaders Deborah Howard, CEO of Senior Living SMART, and Andréa Catizone, President and COO of Senior Living SMART, this comprehensive guide aims to help professionals master marketing in the ever-changing senior living landscape.
Whether you’re a digital marketer, VP of sales, or part of the C-suite, this essential guide presents the SMART framework – Strategy, Marketing Automation, Analytics, Resources, and Technology – to drive effective marketing strategies that deliver results.
Packed with practical insights, real-life examples, and actionable checklists, readers will gain the necessary tools to develop winning marketing strategies, utilize automation tools, track key metrics, develop compelling content, and optimize their tech stack for increased occupancy.
“Our goal with this book is to simplify the complexities of senior living marketing,” explained Deborah Howard. “The SMART framework provides a step-by-step guide to help communities work more efficiently and effectively.”
Andréa Catizone added, “In a rapidly evolving senior living industry, it’s essential that marketing and sales strategies keep pace. This book makes it easier for professionals to align their efforts, maximize their tools, and ultimately drive occupancy growth.”
Available in print and ebook formats on Amazon, SMART(er) Marketing for Senior Living Communities is quickly becoming the go-to guide for senior living professionals looking to excel in marketing and sales.
About Senior Living SMART
Senior Living SMART is a leading senior living marketing agency dedicated to driving results for communities through industry knowledge and collaboration. Their proven marketing system consistently generates high-quality leads and converts them into tours, deposits, and move-ins. By seamlessly aligning marketing and sales efforts, Senior Living SMART eliminates gaps in the prospect’s journey – a process further enhanced with the addition of LeadGenie, their senior living call center. Explore more at www.SeniorLivingSmart.com.
