Period Products Not Being Tested with Real Blood

In a groundbreaking move in 2020, a period product company used red liquid instead of the typical blue to demonstrate the absorbency of their sanitary pads in a TV commercial. This marked the first time a mainstream company in the U.S. used red liquid to symbolize period blood.

While the realistic representation in the advertisement received positive feedback on social media, it’s important to note that manufacturers typically test the absorbency of period products using saline, not actual blood.

Recently, a 2023 study conducted by female researchers at Oregon Health and Science University (OHSU) used human blood for the first time to test the accuracy of absorption in period products.

Heavy menstrual bleeding and health concerns

The study also revealed discrepancies in the absorbency labels of period products tested with saline versus human blood. This mismatch could lead to underestimations of blood loss in menstruators, particularly those experiencing heavy menstrual bleeding.

Undiagnosed heavy bleeding can result in anemia and other health issues, emphasizing the need for accurate testing methods and improved healthcare provider awareness.

Heavy menstrual bleeding and mental health

Aside from physical health concerns, heavy periods can impact mental well-being and overall quality of life. If you suspect you have heavy menstrual bleeding, consult a healthcare provider for a proper diagnosis and explore available treatment options.

Each menstruator deserves access to products and healthcare alternatives that cater to the natural and complex process of menstruation. Periods are a normal part of life, and it’s crucial that the tools and resources designed for them reflect this reality.