Inside Brookdale Senior Living’s HealthPlus Growth Plans, Strategy

Brookdale Senior Living (NYSE: BKD) is debunking the misconception that its HealthPlus strategy is only for residents with acute care needs. With a portfolio of 652 communities, the program aims to keep residents well to prevent higher acuity levels. This proactive approach involves nurses coordinating health care services to maintain residents’ health. As the program expands rapidly, focusing on Medicare Advantage plans, it is a major transformation for senior living communities. By leveraging technology, electronic health records, and monitoring resident health outcomes, the program has shown significant reductions in urgent care visits and hospitalizations, as well as increased profitability. Brookdale is positioning itself as a leader in value-based care to enhance the resident experience and ensure quality care coordination.