Inside Active Adult Operators’ ‘Jack-Of-All-Trades’ Strategies for the Future

The active adult boom is well underway, with a third of all current inventory opening in the last four years. Success in this sector requires lean operational models and a versatile staff. Multifamily developers entering the space could shape the future of active adult growth. Greystar, the largest active adult company, emphasizes a balance of scale and culture to operate communities effectively. Reaching the right prospects and raising awareness of what active adult truly is remain challenges for developers in this space. Despite the hurdles, active adult projects have shown strong performance, attracting favorable debt terms and smoother underwriting processes. Overall, active adult projects require unique staffing and management approaches to achieve success and profitability.