Headwaters Group is ramping up its active adult strategy for 2024, solidifying its position in a competitive market. Managing Partner Ben Burke is enthusiastic about the year ahead, with plans to break ground on four new communities, finalize the brand, and prepare for pre-leasing. Currently, Headwaters has one active adult project in Centennial, Colorado, with more sites in Colorado and Arizona set to begin construction soon. The company also has four sites under contract in the western states, showing a strong commitment to growth.
2023 was a pivotal year for Headwaters, as they partnered with Greystar for management at two active adult communities and expanded their portfolio through new acquisitions. All Headwaters active adult communities fall under the Aspendale brand, a name that symbolizes quality and excellence in senior living. The company also entered a joint venture with Orion Real Estate Partners for a community in Salt Lake City, further showcasing their dedication to expansion and innovation.
Looking ahead, Headwaters aims to have multiple projects under construction by the end of 2024 and plans for further growth in 2025. The partnership with Greystar has been invaluable, providing insights into management, marketing, and investment strategies for active adult communities. As the Aspendale brand takes shape, Headwaters is focused on creating a unique identity that resonates with residents and sets them apart from the competition.
The Aspendale Centennial project highlights the company’s commitment to quality and luxury in senior living, with state-of-the-art amenities and expert craftsmanship. Despite the rapid pace of development, Headwaters is already planning for future projects, recognizing the long lead time from conception to completion in the real estate industry.
With a keen understanding of market dynamics and a focus on customer satisfaction, Headwaters is poised for continued success in the active adult sector. By refining their product offerings and building brand awareness, the company aims to enhance the lives of older adults while ensuring a seamless transition to community living.
