How Artis, Claiborne are Acing Tours to Drive Higher Memory Care Conversions 

Operators in the memory care industry are constantly looking for ways to improve tours in order to drive higher rates of move-ins. Artis Senior Living and Claiborne Senior Living have been successful in revamping their tour processes, leading to an influx of new residents. However, conversions still lag compared to pre-pandemic levels, highlighting the need for continued improvement. By prioritizing personalization and out-of-the-box experiences, these providers are able to make meaningful connections with prospects and their families, ultimately leading to higher conversion rates. Virtual tours have also become essential in the industry, with operators like Artis and Claiborne working to improve their digital infrastructure in order to support a more digital-focused sales process. By focusing on creating “wow moments” and building trust with prospects, these operators are able to stand out in a competitive market and drive higher rates of conversions.