How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns

Sales and marketing teams in the senior living industry are implementing innovative ideas and campaigns to boost sales and attract future residents. The 2024 Senior Housing News Aspect Awards showcased winning efforts from operators like Arrow Senior Living, Beztak, and Discovery Senior Living, highlighting their creative approaches. Arrow Senior Living’s “The V Living Experience” campaign, Beztak’s “For the Joys of Senior Living,” and Discovery Senior Living’s “I’m Worried About Mom” campaign all earned top spots in various categories, showcasing the industry’s commitment to appealing to today’s and tomorrow’s residents with fresh strategies. These award-winning campaigns have proven successful in driving leads, increasing occupancy rates, and raising brand awareness.