The Future Leaders Awards program is proudly presented in partnership with PointClickCare. This program aims to honor emerging industry professionals who are shaping the future of behavioral health, senior housing, skilled nursing, home health, and hospice care. To see this year’s Future Leaders, visit https://futureleaders.agingmedia.com/.
Joshua Bentley, the regional vice president of sales and marketing at The Aspenwood Company, has been recognized as a 2024 Future Leader by Senior Housing News.
To qualify as a Future Leader, individuals are nominated by their peers. They must be high-performing employees under the age of 40, passionate about their work, able to turn vision into action, advocates for seniors, and dedicated to the professionals ensuring senior well-being.
Bentley recently shared insights with Senior Housing News on the importance of emotional connections in the sales process for senior living operators and the role of technology integration in advancing the industry.
What drew you to the industry?
Joshua Bentley’s passion for helping others and understanding the challenges faced by those in senior care led him to this industry. He values the opportunity to be a resource and support system for individuals during this vulnerable stage of life.
What’s your biggest lesson learned since starting to work in this industry?
Bentley emphasizes the importance of being ‘malleable’ in the senior care industry. Flexibility and adaptability are essential to navigate the complex dynamics and support individuals effectively.
If you could change one thing with an eye toward the future of senior living, what would it be?
He advocates for a shift from transaction-focused processes to emotion-centered approaches in senior care, emphasizing building relationships, providing support, and enhancing family connections for a positive industry experience.
What do you foresee as being different about the senior living industry looking ahead to 2025?
Bentley predicts continued technological advancements shaping operations, sales, and resident experiences in the senior living sector, driving business innovation.
In a word, how would you describe the future of the senior living industry?
Innovation
What quality must all Future Leaders possess?
Future Leaders must embody a strong vision for organizational progress, fostering innovation, success, and creativity to drive positive change.
