Brookdale Senior Living (NYSE: BKD) is prepared for growth in 2024, with a focus on building on past initiatives and maintaining stability. The company’s President and CEO, Cindy Baier, emphasized the importance of consistent execution in driving meaningful change and reaping the full benefits of preparations made in the previous year. Brookdale is currently the largest operator of senior living communities in the nation, with a focus on maintaining and growing resident rates, attracting and retaining community staff, and maximizing quality of care.
One key initiative for 2024 is the expansion of the Brookdale HealthPlus program to 130 communities, with the aim of supporting the health and well-being of residents. Additionally, the company has focused on maximizing growth by recovering lost occupancy and revenue from the Covid-19 pandemic. With a solid foundation in place, Brookdale is looking forward to welcoming new residents, extending the length of service for its associates, and providing quality services to achieve long-term objectives.
