Bethesda Senior Living, a faith-based nonprofit, is on the brink of a full recovery from the Covid pandemic. With a new chief operating officer and improved occupancy rates, the organization is now focused on future growth.
CEO Dana Rasic shared that Bethesda’s average occupancy rate has seen a significant increase this year, currently averaging in the low 90% range. The nonprofit is experiencing a 4.5% rise in occupancy compared to the previous years.
The recent appointment of Kimberly Erickson as the new COO brings a fresh perspective to the organization’s leadership team. With plans for expansion and enhancement of resident offerings, Bethesda is looking towards the future.
Utilizing a “sales blitz” strategy, Bethesda has been able to recover lost occupancy and revamp its independent living offerings. By focusing on active adult and independent living with affordable pricing, the organization has successfully increased occupancy rates across its Arizona markets.
Looking ahead to 2030, Bethesda plans to expand its campuses, potentially adding memory care facilities and independent living cottages. The organization also seeks growth opportunities through acquisitions in key markets like Dallas and Kansas City.
With a strong leadership team and continued recovery, Bethesda is optimistic about the road ahead. The organization remains dedicated to enhancing sales, occupancy, staffing, and margins, while preparing for industry challenges in the years to come.
