By KIM BELLARD
Exploring a unique approach to fan engagement, a Paris football club is offering free admission to all home matches for the current season. Paris FC aims to broaden accessibility and community engagement through this initiative, with positive results seen in increased attendance and diverse demographics.
The innovative project, led by Paris FC Chairman Pierre Ferracci, seeks to bring people together and address societal issues through the power of sport. This strategy, also implemented by German club Fortuna Düsseldorf, emphasizes a new way of thinking about the business of sports.
As the healthcare system continues to prioritize profit over patient care, perhaps it’s time to consider radical changes like eliminating out-of-pocket expenses. By reimagining the healthcare business model, we can work towards a system that truly serves the needs of patients and providers alike.
Kim is a healthcare industry expert and regular contributor to The Healthcare Blog.
