Wearing the same outfit as someone else is a social faux pas in most settings, yet it’s common to see people wearing similar activewear at fitness classes and gyms. Whether it’s a Pure Barre class, reformer Pilates, or a local run club, you’re likely to see individuals wearing the same popular activewear brands. This unique fashion phenomenon in fitness clothing is something noted by several experts in the industry.
The popularity of activewear brands can be attributed to the limited options available for functional workout clothing. Despite the increasing number of activewear brands, the choice remains limited compared to office or casual wear. It is interesting to explore why people enjoy dressing similarly for workouts, as opposed to other social activities.
According to fashion psychologist Shakaila Forbes-Bell, humans use clothes to communicate belonging, which is evident in various social groups adhering to unspoken dress codes. Associating with dressing similarly to others allows individuals to step into a specific part of their identity, which is different from how they present themselves elsewhere. This phenomenon is more noticeable in fitness settings, as it has become a way to express community and a sense of belonging.
The idea of “dressing the part” is not just about attire but also about establishing connections with others, especially in social fitness settings. For many, the familiar clothing worn by those in the same community gives a sense of belonging and distinction. The feeling of fitting in is crucial in spaces like gyms, where people might feel vulnerable and intimidated, so knowing “the right” way to dress can provide a sense of competence and support.
The functionality of activewear is also a significant factor, as specific brands and styles are designed for different fitness activities. At the same time, there’s an increasing focus on community and belonging in fitness settings, which has led to a rise in the popularity of certain brands and styles. Ultimately, similar clothing choices in fitness settings can become a way for people to express their identities and find comfort and strength in the community.
