Treplus Communities is set to expand its presence with new communities planned for next year and a strategic move into a new state by 2026.
In 2024, the company opened a new community, bringing its total portfolio to five. With one community ready for groundbreaking this year and new development slated for 2025, CEO Jane Arthur Roslovic is optimistic about the future.
Looking ahead to 2025, Treplus is preparing to launch three active adult communities, a significant increase from previous years marked by slower development due to construction and debt costs.
Roslovic emphasized the importance of investing in training programs and community directors to drive leasing velocity in 2025.
Development outlook ‘cautiously optimistic’
Despite challenges in the senior living industry, active adult development continues to thrive. Roslovic anticipates a longer development timeline, with a focus on addressing supply and demand imbalances in the sector.
Financing and regulatory hurdles remain key obstacles for developers, but recent actions like interest rate cuts offer some relief.
Defining, providing education on active adult key to lease-up success
Active adult communities offer a unique lifestyle appeal to older adults looking for age-restricted living options. Treplus focuses on developing modern, lifestyle-centric communities to meet this demand.
Challenges lie in educating consumers about this niche market and creating brand awareness. By curating lifestyle offerings and fostering a sense of community, active adult communities cater to the growing trend of downsizing and communal living.
Looking to the future, Treplus plans to expand its operations to a new Midwestern state in 2026, targeting underserved markets with a focus on promoting the benefits of active adult living.
