Why Family Office Investment Must be ‘On the Radar’ for Senior Living Operators 

To keep up with the increasing demand for senior living, providers will need additional capital partners, such as single-family offices. Lisa McCracken, from NIC, highlights the potential for partnerships with family offices to bridge the supply-demand gap. With private family wealth on the rise, senior living operators like Brightview, Avenue Development, and Cardinal Senior Management are already leveraging capital from single-family offices. McCracken emphasizes the importance of aligning mission and vision to attract family office investment, which can bring stability and continuity to the industry.