Harbor Retirement Associates (HRA) is revolutionizing the senior living market with its farm-to-table approach in on-site restaurants. Based in Vero Beach, Florida, HRA provides residents at its 20 communities across 8 states with delectable dishes made from fruits, vegetables, and herbs sourced directly from local farms and community gardens.
By establishing partnerships with local farmers and the Produce Alliance, HRA ensures a steady supply of fresh ingredients for its culinary creations. The company’s commitment to the farm-to-table philosophy sets it apart in the industry, with Vice President of Hospitality Anthony Polito emphasizing the genuine nature of their approach.
Employing experienced chefs from country clubs, restaurants, and hotels, HRA not only delivers exceptional dining experiences but also supports local economies and sustainability efforts. Despite a generous dining budget, using farm-fresh ingredients remains cost-effective and has proven to be a draw for new residents.
Looking ahead, HRA aims to set the gold standard in hospitality and culinary excellence, challenging the industry to prioritize quality ingredients and dining experiences. CEO Sarabeth Hanson’s focus on revenue generation in dining venues underscores the company’s innovative approach to community amenities.
With initiatives like the Chef’s Fare Dining Program, HRA continues to enhance resident dining options and establish itself as a leader in the senior living market. By disrupting traditional practices and emphasizing the importance of quality, HRA is reshaping perceptions and expectations in the industry.
