Watch Megan Rapinoe’s Knix Campaign to End Period Stigma

Every month, 1.8 billion people menstruate, including elite athletes who often face challenges during major competitions due to their periods. Knix, a brand known for period underwear, is teaming up with Megan Rapinoe to change the conversation around menstruation in sports. The Sport Your Period campaign aims to empower athletes to speak out about their experiences with periods while competing. Knix is pledging to pay eligible athletes up to $2000 CAD if they discuss their periods and the sports they play. This campaign is shedding light on the impact of periods in sports and the need for more research on how menstruation affects athletic performance. Let’s break the silence and normalize conversations about periods in sports.