Taco Bell is shaking things up with their latest event, “The Cantinas,” offering a unique senior living experience to attendees of all ages. Taking place in San Diego on August 17 and 18, this two-day getaway promises a weekend of sun-soaked recreation, retail, and dining for those 21 and older.
Known for their innovative marketing campaigns, Taco Bell is no stranger to thinking outside the box. From hotel concepts to hosting weddings, they always strive to surprise and delight their fans.
During The Cantinas event, guests can enjoy activities like golf, aerobics, and pickleball, embracing a carefree retirement lifestyle. With options for overnight stays or day passes, attendees must be part of Taco Bell’s rewards program to join in the fun.
According to Taylor Montgomery, U.S. Chief Marketing Officer of Taco Bell, The Cantinas represent a place where people of all ages can come together to live life on their terms. This event challenges the notion that retirement is only for the older generation, encouraging everyone to embrace their desires now.
While The Cantinas may not take place in a traditional senior living community, it highlights a trend of major brands exploring the concept of retirement living. As Christy Van Der Westhuizen, Legend Senior Living Senior Vice President of Sales and Marketing, points out, events like this spark conversations about retirement and help destigmatize senior living.
So, whether you’re leaping into pools or dancing at foam parties, Taco Bell’s “live mas” philosophy is all about enjoying life to the fullest, at any age.
