Senior living providers like Belmont Village are embracing experimentation to drive results. One key area of focus has been pricing transparency on their websites. By leading with prices, they were able to see an increase in lead-to-move-in conversion rates. This successful experiment was made possible by the right technology infrastructure and partnerships.
For Belmont Village, successful experimentation in senior living required three key elements:
- Internal Alignment: Ensuring that sales and marketing teams are working together and have a shared understanding of goals and strategies.
- Data Integration: Having a central dashboard for all data to make informed decisions and take calculated risks.
- Customer Focus: Understanding customer preferences and communication channels, such as texting and online chat capabilities.
With the right technology and a united team, operators can confidently experiment and connect with prospects in new ways. This approach allows for continuous learning and improvement, leading to better outcomes for senior living communities.
Discover how Further can help improve your website and drive move-ins at talkfurther.com.
