This article is sponsored by SafelyYou. The discussion took place during the SHN BUILD Conference on November 15, 2023, with George Netscher, CEO & Founder of SafelyYou, and Sevy Petras, CEO & Co-Founder of Priority Life Care.
George Netscher started SafelyYou to provide AI support for senior housing, particularly in fall prevention and management. The platform currently supports 10,000 falls a month in 37 states, working with 50% of the largest senior housing operators. The company’s core focus is on collecting data to develop various AI applications to improve senior care.
Sevy Petras, CEO of Priority Life Care, manages independent, assisted, and memory care communities in 16 states. Operating 65 communities for institutional capital partners, Priority Life Care faces challenges related to interest rates impacting operations and media scrutiny affecting public perception.
The key challenges for senior living organizations in the coming years include staffing shortages and capital constraints. Netscher emphasizes the importance of using AI to optimize labor efficiency and improve care quality. SafelyYou’s new product, SafelyYou Clarity™, aims to enhance margin and support staffing by measuring care without wearables.
Petras highlights how AI, such as the TSOLife platform, is utilized at Priority Life Care to create personalized calendars for residents based on their preferences. This technology streamlines activity planning and menu development to enhance resident engagement and satisfaction.
As operators navigate these challenges, unity within the industry is crucial. Petras emphasizes the need for a united front to address media scrutiny and support each other in maintaining a positive industry image.
Overall, AI is increasingly playing a vital role in supporting residents and caregivers in senior living communities by optimizing operations, enhancing resident engagement, and improving overall care quality. The integration of AI technologies offers new opportunities for innovation and efficiency in the senior housing industry.
