If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Serena Williams has flawlessly made the transition from GOAT-level tennis star to successful entrepreneur, with a portfolio that includes ownership stakes in sports franchises like Angel City FC; her clothing brand, S by Serena; and her venture capital fund, Serena Ventures. A brand new addition to the fold: her beauty brand, WYN Beauty, which features clean, vegan “makeup you can move in.”
Williams, a mom of two, launched WYN earlier this month with an eye towards giving back, and one specific cause holds personal significance: maternal health. WYN is committed to supporting organizations that provide necessary maternal care services to mothers and their communities. To commemorate Black Maternal Health Week (April 11 to April 17), WYN is donating $5 from each product sold to 4Kira4Moms, a nonprofit fighting for better maternal health outcomes through advocacy, education, and coalition building.
It’s why we’re shouting out Williams’ commitment to working towards better maternal healthcare, and why now is the time to buy from WYN Beauty to support 4K4M. Act fast, though, because WYN’s Black Maternal Health Week promotion only lasts until tomorrow.
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