A Place for Mom Cuts Customer Success Team, Pivoting to ‘More Direct’ Community Strategy

A Place for Mom, the senior living referral company, is making strategic changes by eliminating its customer success team and transitioning to a more direct communication approach with senior living communities. This decision is aimed at simplifying the process of working with the company and providing direct access to family insights for senior living advisors. The company is also piloting a new program called “Family Live Transfer” to connect searching families directly with community representatives in real-time. These changes come as part of the company’s ongoing efforts to enhance its services and better serve both families and senior living communities.