In this episode of the Best of Earth911 Podcast, we speak with Vivian Tai, Director of Innovation at GS1 US, a nonprofit organization that is behind the Universal Product Code (UPC) barcode you encounter daily. She explains how GS1 US is leading the way in building a circular economy using scannable codes and QR technology to track and connect products throughout their lifecycle.

GS1’s Digital Link Standard is revolutionizing the way products are tracked and authenticated, paving the way for closed-loop recycling and reducing environmental impact. To learn more about GS1 US and its innovative technology, visit https://www.gs1us.org/.