Avocado oil is considered a healthy option with its rich nutrients, antioxidants, and healthy fats that promote heart health. It has a neutral flavor and high smoke point, making it versatile for different recipes. However, a lack of regulation has resulted in many brands selling impure or rancid versions, compromising its health benefits. A study published in Food Control in October 2020 shed light on this issue, gaining attention when shared on social media platforms like TikTok. Functional medicine RN and holistic nutritionist, Sammie Mancine, highlighted the study’s findings in a video that went viral. The study revealed that 82% of avocado oil samples tested were rancid or mixed with other oils. While a follow-up study in 2023 showed some improvement, with 31% of private label avocado oils tested being pure and 36% meeting quality standards. It’s important for consumers to be vigilant in choosing reputable brands for avocado oil to avoid purchasing adulterated products. Brands like Chosen Foods and Marianne’s Avocado Oil were identified as pure and nonoxidized in the study. It’s crucial to be able to identify rancid avocado oil, which typically has a stale smell and changes in color. Proper storage in a cool, dark place is essential to maintain the freshness of avocado oil. Efforts are being made to establish standards for avocado oil by food experts and industry leaders to ensure the quality and authenticity of the product. Overall, consumers play a key role in ensuring they purchase high-quality avocado oil by being informed and discerning in their choices.