To make it to the Super Bowl on time, Taylor Swift flew in a private jet from Tokyo to Los Angeles and then hurried to Las Vegas. This journey of about 5,500 miles produced an estimated 40 tons of carbon dioxide. However, a carbon removal company, Spiritus, assured that they would offset these emissions. This initiative is part of a broader effort by businesses to permanently remove climate-warming gases from the atmosphere. While some experts express concern over the market-centric approach of this industry, others believe that government and community-led efforts are key to achieving meaningful progress in carbon removal technology. The role of the private sector in this field remains contested, with some advocating for a greater emphasis on public sector initiatives. The tension between private and public sector involvement in carbon removal technology continues to be a topic of debate within the industry.