Discover the Clean Mascara that Gwyneth Can’t Get Enough Of
Written by: Jean Godfrey-June
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Published on: June 16, 2024
Gwyneth has finally found the perfect clean mascara for both everyday use and big events. The new Featherlash Lifting Serum Mascara combines treatment serum with plush, blackest-black, super defining mascara.
Gwyneth loves that you can customize the look with just one or multiple coats of mascara, depending on the occasion.
The mascara not only enhances the appearance of your lashes but also supports their health. The unique patented brush ensures each lash is coated for a wide-awake look.
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goop beauty
Featherlash Lifting Serum Mascara
goop, $28/$25 with subscription
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I’m amazed this formula is clean. Your lashes just look incredible—lush, inky-black, never smudgy. And it’s a full-on treatment serum, too. I’m obsessed.”
—Gwyneth
instant benefits
Builds for Lifted, Volumized, Longer-Looking Lashes
Lush, inky-black, and smudgeless: The mascara wakes up your whole face, whether you like a natural look or a super flirty one. A single coat delivers natural-looking definition right away; further coats up the drama significantly. The patented tapered brush gets to even tiny corner lashes to define and open up the eyes.
97%
said their lashes looked instantly lifted and volumized.*
94%
said their lashes looked twice as long.*
94%
said the brush reached every lash.*
97%
said the formula lasted all day.*
*Based on a four-week third-party consumer-perception study of 34 women ages 30 to 55.
The Magic Combination: Brush + Formula
Made with a unique patented tri-cut brush with a tapered end and a wide end, Featherlash defines, lifts, and gets every lash (as it treats) for beautiful definition that lasts all day. It’s also remarkably easy to build and remove.
long-term benefits
Longer, Fuller, Stronger Lashes
Our lightweight clean formula is made up of Widelash
(a potent biotin-peptide complex with provitamin B5), Tahitian microalgae (clinically proven to enhance lash density), and vitamin E (to condition lashes). It nourishes to support hair growth for soft, healthy-looking lashes. And it’s ophthalmologist and dermatologist tested.
At goop, Makeup Is Also Skin Care
We wanted makeup that felt luxurious to use—and that could nourish our skin in the process. So we took best-in-class skin-care ingredients and infused them with gorgeous colors.
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Colorblur Glow Balm
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ultramoisturizing lip tints
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Clean Nourishing Lip Balm Trio
$48
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Wake up your lashes.
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