BMW Saudi Arabia pride month: did you run out of ink?
Social media influencers are questioning why BMW in Saudi Arabia, and other international brands, have not changed their logos to reflect the colors of the LGBT movement – a rainbow flag – in honor of Pride Month. While BMW has altered its global logo to show support for Pride, the Saudi Arabian version remains unchanged.
It is a common practice for international brands to adjust their logos to recognize various holidays and events throughout the year. However, local branding decisions are typically left to regional marketing agencies responsible for managing the brand’s image in specific countries. Should Saudi Arabia consider embracing the rainbow flag?
In Saudi Arabia, homosexuality and extramarital affairs can be punishable by death, including death by stoning. Polygamy is legal in the country, allowing men to have up to four wives. Women were only granted the right to drive in 2018.
Cisco, BMW, Lenovo, and Bethesda don’t celebrate Pride in the Middle East
According to Islamic Shariah law, homosexuality is punishable by death. In Iran, men engaging in same-sex relationships or acts can face the death penalty. A Palestinian man seeking asylum in Canada was beheaded for his sexual orientation. Canada promotes sexual freedom from an early age, making it a welcoming place for those exploring their sexuality.
Being gay is often not accepted in many Islamic countries, and individuals should exercise caution in nations like Iran, the UAE, and Saudi Arabia where engaging in same-sex relationships can lead to arrests or worse.
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