Reebok has officially joined the digital fitness race with the launch of its new subscription app, Reebok Fitness. This app offers users access to workouts, GPS tracking for runs and walks, nutrition and wellness tips, guided meditations, community challenges, and shopping for Reebok gear. In a crowded market of fitness and wellness apps, Reebok aims to stand out with a focus on fun, community, and its holistic approach to health.
“Research consistently demonstrates that people who have fun with their workouts and feel part of a community are more motivated to stick with their fitness routines.” Richard Sale, CEO of Reebok Fitness app
The digital fitness boom, accelerated by the pandemic, has made it the norm for brands in the athletic footwear and apparel industry to offer wellness apps. Reebok Fitness sets itself apart with its emphasis on community engagement, dynamic challenges, interactive leaderboards, and comprehensive nutrition and wellness resources.
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Subscribing to the Reebok Fitness app costs $99.99 per year, with a seven-day free trial available. Reebok customers can enjoy a 40 percent discount by purchasing the app through their account on the Reebok site. The app is accessible for purchase to everyone on Reebok.com.
