Saudi Arabia is using its oil profits from Saudi Aramco to transform the country into an attractive destination for Westerners, aiming to rival the UAE in openness to Western values and business. Despite recent progress like allowing women to drive, the country faces criticism as it brings American influencers to live in the upcoming Neom development, known as The Line, at the Red Sea.
South African influencer Jessica Ashley Herman’s move to Neom complex has sparked negative reactions online, with comments comparing it to a “penal colony.” Some even call it a “nightmare” or liken it to an “oil pipeline camp.” View the TikTok video she posted below.
Building planned cities is challenging, as seen with Masdar in the UAE. Saudi Arabia’s investment in Neom aims to create a luxurious playground along the Red Sea, but without a clear purpose, it risks failure. Additionally, tensions in the region, like Houthi attacks on Saudi Arabia and support for Hamas, raise concerns for Westerners.
Will you consider relocating to Saudi Arabia amidst these developments?
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