Bob Moore, the founder of Bob’s Red Mill, a renowned artisanal grain company, passed away at the age of ninety-four on Saturday. The firm, based in Milwaukie, Oregon, paid tribute to his “larger-than-life personality” in a heartfelt message on its official Instagram account. They expressed how his passion, ingenuity, and respect for others will continue to inspire the employee-owners of Bob’s Red Mill as they carry on his legacy by providing wholesome foods to people worldwide.
Bob Moore’s Decision That Altered A Generation
At the beginning of the 1980s, Bob Moore, then 90 years old, found himself at a crossroads when gluten-free enthusiasts from Seattle approached him with a business proposal. They wanted his help in sourcing bulk xantham gum, an essential ingredient for gluten-free baking. Despite his initial unfamiliarity with celiac disease and gluten-free diets, Moore saw an opportunity to expand into the gluten-free market. This moment marked a turning point for his business, setting it on the path to becoming a key player in the gluten-free industry.
How Was Bob’s Red Mill Established And How Did He Make It Into This Huge Company?
While the link between celiac disease and wheat wasn’t fully understood until the 1930s, it took several decades for gluten-free diets to gain traction as a therapy. Before this, options for those with celiac disease or gluten sensitivity were limited. Bob’s Red Mill recognized this unmet need and began producing a variety of gluten-free products, catering to a growing market of individuals seeking alternatives to traditional gluten-containing foods.
It Is Now a Significant Industry
Today, Bob’s Red Mill boasts a dedicated wing in its warehouse for gluten-free products. With meticulous testing for gluten contamination, the company ensures the safety of its gluten-free offerings, solidifying its reputation as a reliable brand for individuals with gluten allergies or sensitivities. Through continuous innovation and commitment to quality, Bob’s Red Mill has become a prominent player in the gluten-free industry.
An Admirable Effort For A Trusted Business
Bob’s Red Mill’s unwavering dedication to producing high-quality, gluten-free products stems from a deep commitment to meeting the needs of their customers. By maintaining strict testing protocols and offering a wide range of gluten-free options, the company has established itself as a trusted source for individuals following gluten-free diets.
Employees Remain Everything
The ethos of Bob’s Red Mill revolves around employee ownership, a legacy that Bob Moore instilled in the company. With a strong focus on unprocessed foods and premium ingredients, the firm continues to uphold Moore’s vision of providing nutritious, wholesome products. His legacy lives on through the dedicated work of the employee-owners at Bob’s Red Mill.
A Face Never Forgotten
Bob Moore’s significant presence in the natural foods industry is undeniable, as he has been the face of the brand for decades. His larger-than-life personality and unwavering dedication to the company have left a lasting impression on both employees and customers alike. His legacy will continue to inspire all those who had the privilege of working with him and will forever be intertwined with the Bob’s Red Mill brand.
Sources
- Instagram. bobsredmill
