Early Friday morning, unsponsored American sprinter Alaysha Johnson qualified for the 100-meter hurdle finals at the 2024 Olympic Games. She then made a heartfelt plea for support, which was quickly answered by Alexis Ohanian, Reddit co-founder and champion of women’s sports.
Ohanian’s commitment to women’s sports extends beyond track and field. His firm will sponsor Athlos, a new women-only track event with a groundbreaking $500,000 purse. Athletes like Gabby Thomas, Faith Kipyegon, and Alexis Holmes will compete for gold and a chance to change the landscape of women’s sports.
With star power and innovative ideas, Ohanian is revolutionizing the way we experience track and field. From personalized entrance music to performances by Megan Thee Stallion, Athlos promises to captivate audiences and elevate the sport to new heights.
As the Olympic momentum continues, other initiatives like Duæl Track and Grand Slam Track are emerging to showcase top athletes and attract global attention. Documentary series like “Sprint” and upcoming projects on Amazon Prime are also contributing to the sport’s rising popularity.
Athletes like Sha’carri Richardson and Noah Lyles are leveraging social media to engage fans and create rivalries, while power couples like Tara Davis-Woodhall and Hunter Woodhall are inspiring audiences worldwide.
Thanks to visionaries like Ohanian, women’s track and field is gaining the recognition and support it deserves. By investing in the sport, he is not only championing individual athletes but also paving the way for a more equitable and engaging future for women’s sports.
