Discussing climate change is not a common topic for most people, even for those who are concerned about it. A survey found that roughly two-thirds of Americans rarely or never talk about it with their family and friends. This silence contributes to the lack of social pressure to reduce fossil fuel emissions. Communication experts have emphasized the importance of starting conversations about climate change to break this cycle. However, a recently published book argues that the way we talk about climate change matters. In “The Language of Climate Politics,” Genevieve Guenther highlights how fossil fuel propaganda has shaped the common-sense position on climate issues, affecting both the right and the left. Guenther founded End Climate Silence in 2018 to push for more media coverage on climate change and emphasizes the need to reframe the language used in climate discourse.
The book identifies six key terms that dominate the conversation around climate action and suggests alternative arguments that are less susceptible to fossil fuel interests. For example, instead of using the term “resilience,” Guenther proposes using “transformation” to promote a more proactive approach. While Guenther’s stance may alienate some potential allies, she remains committed to challenging the status quo in the climate conversation. She critiques the use of terms like “alarmist” and advocates for a more alarmed response to the urgent climate crisis. Guenther acknowledges that her message may not resonate with everyone but believes it is necessary to mobilize a small minority to drive significant change.
While some climate activists have shifted their tactics to focus on building wider public support, Guenther’s book emphasizes the power of words in shaping ideas and sparking action. It calls for a reevaluation of the language used in climate politics to effectively address the urgent need for reducing emissions. Ultimately, the book underscores the importance of engaging in meaningful conversations and listening to diverse perspectives to drive meaningful change.
