Living in the Middle East can be challenging for expats coming from the US or Europe. With dust, uprisings, conflicts, and extreme heat, it’s not always a comfortable transition. To cater to luxury tastes, Cairo is introducing a new development for wealthy urbanites, a departure from the sustainable vision of New Gourna by architect Hassan Fathy.
Egyptian architect Hassan Fathy
Mercon Developments has unveiled its latest project, “Nurai,” covering 16 acres in the prime location of the Lotus area at Golden Square in New Cairo. This innovative development aims to redefine urban living with unique designs never before seen in the Egyptian real estate market, resembling the American dream. With an investment of around 10 billion EGP ($200 million USD), the project includes 350 units and targets sales of 3 billion EGP by 2024.
Featuring a mix of residential and commercial spaces, “Nurai” offers amenities like sports areas, cycling tracks, swimming pools, commercial zones, and more. The project emphasizes modernity, luxury, and security, with hotel units boasting sophisticated designs. The meticulous planning and market research behind the project ensure a distinctive product.
Collaborating with top engineering consultants led by Omar Okail, “Nurai” promises exceptional views, natural ventilation, and unique lighting, emphasizing sustainability. Sustainable practices like eco-friendly materials and renewable energy are integral to the company’s vision of delivering integrated urban communities.
As part of its expansion in the Egyptian market, Mercon Developments strategically selects prime locations like New Cairo for project success. The company is dedicated to social and environmental responsibility, ensuring that its developments contribute positively to the community and the environment.
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