The more plastic a company produces, the more pollution it generates. This revelation, highlighted in a groundbreaking study published in the journal Science Advances, underscores the relationship between plastic production and global plastic litter. For every 1 percent increase in a company’s plastic usage, there is a corresponding 1 percent increase in its contribution to plastic pollution. This discovery challenges companies’ efforts to reduce their plastic footprint and emphasizes the need for stricter regulations to curb plastic production. The study, which analyzed data from over 1,500 “brand audits” conducted by Break Free From Plastic, pinpointed companies like Coca-Cola, PepsiCo, and Nestlé as major contributors to plastic pollution. It suggests that voluntary commitments to reduce plastic usage may not be sufficient to address the growing environmental crisis. Consequently, researchers and experts are calling for more stringent measures, including financial penalties for companies that exceed allowable plastic waste limits. As the global plastics treaty enters into negotiations, the study’s findings could play a vital role in shaping policies aimed at effectively tackling plastic pollution.